Village Vancouver

Vancouver's Leader in Transition toward Strong, Resilient, Complete Communities

I think we have proven that practice promotes improvement. Last Wednesday we had another go at the all-important area of market research/idea development. I was left with a strong sense of how the process works, and I believe we also came up with some high-quality info on the challenges and opportunities of the business idea we were exploring, which was Urban Permaculture Design.

One of the temptations of interviewing possible clients is to attempt to sell them an idea without knowing what their needs and wants really are. It was apparent on Wednesday that a much more productive conversation happens when we get people to tell us what's inside their heads, which makes it easier to work with them and show them new ideas. Even knowing this, it was still difficult to elicit and draw out needs and desires - what Dave calls Eductive research - when we are full of great ideas and solutions. I think developing solutions and learning techniques before they are urgently called for is something we do for the joy of it, usually in our spare time (or maybe companies do R&D as an investment). Discovering unmet needs and meeting them is what we can do to make a living. Both are creative endeavours. One is very free, while the other is very focused and purposeful.

One of the challenges for Urban Permaculture Design we discovered the other night is that a lot of potential clients will start out wanting a yard design that will save them money on food, look beautiful and require relatively little work from them. All of this together may not leave much of an income for the designers and installers of PC landscapes, so Jill and I will need to look at how the business model can meet the challenge, including what sorts of agreements need to be set up.

We are now beginning to use the Right Livelihood Circle to help each other do intelligent business development. Sessions will probably be a little less structured now, with individuals bringing their challenges and ideas to the group for assistance. Among the things we can now do for each other, are:

Clarification of the Sweet Spot Chart (venn diagram)
Identifying who needs our Gifts and what their needs might be
What areas need to be researched (secondary research) and sources of information
Primary Research Practice Lab - in other words, the role-play interviewing we have be doing lately, that helps prepare for primary research out in the real world
The search for partners and allies:
what gifts are needed to make a business idea work?
Finding partners with a shared purpose


And so we continue...

Views: 34

Village engages individuals, neighbourhoods & organizations to take actions that build sustainable communities & have fun doing it. Join us!

Donate or Join VV Transition Society

Join VV Transition Society

Make a donation here or here:

Become a Monthly Donor here or here (click on desired option before hitting subscribe):

Buy Books -- Support Village Vancouver

Village earns 15% on your book purchases from New Society Publishers. Details here.

Latest Activity

Village Vancouver's event was featured

*Food Justice Town Hall at Online

September 27, 2022 from 6:30pm to 8:30pm
Anneliese Schultz updated their profile
Sep 20
Village Vancouver's event was featured

Grow Your Own Microgreens at The JFS Kitchen, 54 E 3rd Ave, Vancouver

September 22, 2022 from 6pm to 7:30pm
Sep 17
Louise Trusler Mangan updated their profile
Aug 11

Ongoing Activities

Interested in getting involved or volunteering with Village Vancouver? check out

Regular activities:

Interested in participating in a VV garden? We have collaborative gardens/garden spaces in 5 neighbourhoods. Contact us at Gardening now in progress. New gardeners welcome (space allowing).

Kits Village Recycling Depot (2nd or 3rd Thursdays Kits Community Centre) Next depot: Thursday, August 19th 

Main St. Village monthly gatherings (1st Tuesdays Little Mountain Neighbourhood House) Currently on hold due to COVID

Permaculture Vancouver Meetups (3rd Wednesdays VV McBride Park Fieldhouse (sometimes elsewhere) Next meetup: Special date Thursday, July 29th

West End Community Potluck/WE Urban Garden Club (3rd Sundays West End Community Centre, in July and August 4th Thursdays - July 22nd and August 26th.

© 2022   Created by Yael Stav.   Powered by

Badges  |  Report an Issue  |  Terms of Service