Village Vancouver

Vancouver's Leader in Transition toward Strong, Resilient, Complete Communities

Wednesday was our foray into doing effective market research. Dave Pollard was again with us, this time leading the group in a conversational role-play about getting first-hand information from the customers, suppliers and other stakeholders of an enterprise. The idea is to test the business idea and illuminate the needs of the clientele, possible hurdles and viability issues and possibilities not yet thought of. It is a process that normally would happen after a fair amount of secondary research, but as an exercise it was useful to get a feel for how the process works, what you might need to do to prepare for it and what kinds of things you can learn from it.

The business idea we used was a Transition Life Skills School. The objective of our questioning/conversing was to answer the following questions:

  • Do you think the proposed enterprise will succeed in our community?
  • Does it meet a real need that isn’t already being met?
  • If so, why isn’t someone already doing it?
  • What obstacles need to be overcome and how might they be approached?
  • How could the idea be tweaked to make it better?
  • Do the competencies exist among the potential partners to make it a success?
  • Were there any other needs identified?

While we didn't exhaustively answer these questions in the short time we had, I believe we did generate a lot of useful ideas on the context and challenges of the concept. It's author, Laura, will now need to evaluate how, or even whether, to pursue it further.

Meanwhile, we all continue to zero in on our Sweet Spot and fill in gaps in our knowledge of the Natural Enterprise process. Our next session will be a continuation of this market research process, and next steps after that will include learning the process of finding suitable partners with whom we share a sense of purpose and who's gifts complement our own.

Views: 30

Village engages individuals, neighbourhoods & organizations to take actions that build sustainable communities & have fun doing it. Join us!

Donate or Join VV Transition Society

Join VV Transition Society

Make a donation here or here:

Become a Monthly Donor here or here (click on desired option before hitting subscribe):

Buy Books -- Support Village Vancouver

Village earns 15% on your book purchases from New Society Publishers. Details here.

Latest Activity

Jana Ronne posted events
Mar 8
Hannah Attlesey is now a member of Village Vancouver
Feb 27
Catherine Ostler is now a member of Village Vancouver
Feb 19
Profile IconShareen Pasco and Vanissar Tarakali joined Village Vancouver
Feb 1

Ongoing Activities

Interested in participating in a VV garden? Contact us at gardening@villagevancouver.ca.

Interested in getting involved or volunteering with Village Vancouver? check out http://www.villagevancouver.ca/page/volunteering-1.

Kits Village Recycling Depot (2nd or 3rd Thursdays Kits Community Centre)

Main St. Village monthly gatherings (1st Tuesdays Little Mountain Neighbourhood House)

Permaculture Vancouver Meetups (3rd Wednesdays VV McBride Park Fieldhouse)

West End Community Potluck/WE Urban Garden Club (3rd Sundays West End Community Centre)

© 2020   Created by Yael Stav.   Powered by

Badges  |  Report an Issue  |  Terms of Service