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What It’s Worth: Pricing Produce for Profits

Event Details

What It’s Worth: Pricing Produce for Profits

Time: January 23, 2014 from 5:30pm to 7pm
Location: UBC Farm Kitchen
Street: 3461 Ross Drive
City/Town: UBC, Vancouver
Website or Map: https://chrisblanchard-ubcwor…
Phone: 604.822.5092
Event Neighbourhood and Type: workshop, farming, business
Organized By: UBC Farm Community Engagement
Latest Activity: Jan 23, 2014

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Event Description

What It’s Worth: Pricing Produce for Profits

Being a sustainable farmer is more than the farming methods you use, it also means ensuring you can stay in business regardless of your marketing outlet. Chris Blanchard of Rock Spring Farm and Flying Rutabaga Works will help you navigate pricing strategies to meet your customer needs and your farm's bottom line. This workshop will include methods for determining production costs and pricing across variation in your farm system including the differences between field production and season extension.

Topics covered include:

Pricing Rules of Thumb
Margins in Different Markets
Establishing Costs of Production
Production Expenses
Marketing Expenses
Season Extension Expenses and Pricing
Ownership Costs
Valuing Labor
Quickbooks Classes

Date: Thursday January 23rd, 5:30-7

Location: UBC Farm Centre

3461 Ross Drive

Vancouver BC


Chris' workshops about farm business concepts, food safety, organic vegetable production, and scaling up to farmers throughout the country have gained a reputation for fresh approaches, down-to-earth information, and honesty.

Chris Blanchard Bio

Chris Blanchard provides consulting and education for farming, food, and business through Flying Rutabaga Works. As the owner and operator of Rock Spring Farm since 1999, Chris raised twenty acres of vegetables, herbs, and greenhouse crops, marketed through a 200-member year-round CSA, food stores, and farmers markets. Prior to 1999, Chris managed student farms, worked as an intern, packing house manager, plant breeding assistant, and farm manager, and provided consulting for a major organic processor, in California, Wisconsin, Maine, and Washington state.

This workshop is a part of the "Building Resiliency" series within the UBC Farm's workshops. It is sponsored by the Vancouver Foundation in support of the UBC Farm's "Building Resiliency: Growing Food and Farmers" project. A goal of this project is to improve local food system resilience by providing hands-on training and workshops to increase the amount of food produced and consumed locally year-round.

Vancouver Foundation helps build more vibrant and resilient communities in BC. We do this by harnessing the gifts of energy, ideas, time, and money from caring citizens to make meaningful and lasting impacts. We are Canada’s largest community foundation and we’ve been investing in communities since 1943. To find out more visit:

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